Fox Searchlight Pictures
Jason Reitman


Main title design

Thank You For Smoking

Main opening title sequence for Jason Reitman’s first feature film. This playful sequence features animated vintage cigarette packages.

This was our very first main title design that we created together back when Gareth had his former design and VFX company, Shadowplay Studio and right after Jenny had just relocated from New York to Los Angeles.

A few years before, Gareth had met Jason Reitman at Sundance when both of them had short films in competition. Later, when Jason was making his first feature, he called Gareth to see if he would do the main titles. This fortuitous project started our career in title design.