2014


Client

Ivan Reitman
Lionsgate


Roles

Split Screen Sequences
Location title cards
Main on end title design

Draft Day

Ivan Reitman’s Draft Day tracks the Cleveland Browns’ GM, Sonny Weaver, Jr. (Kevin Costner) during the tense 12 hours leading up to the NFL draft.

The film features a number of split screen sequences that show characters across the country talking on the phone with one another during their negotiations. Ivan Reitman wanted to give the phone call scenes visual flair, and asked us to develop a new look for split screens.

We started with a traditional split screen design, then broke the dividing line, so to speak. Characters frequently cross the dividing line that appears between two shots, and the line moves horizontally to emphasize which character is dominant in the scene. The result is a surprising and kinetic look:

"A clever visual device designed by Jenny Smith and Gareth Lee [sic] sparks the movie with fluid split-screens, the likes of which we haven’t seen before. They transform Costner’s frequent phone calls into arresting sequences that keep our eyes busy while we’re absorbing story points and information.” - Leonard Maltin on Indiewire

We also designed and animated the various location title cards (i.e. “Seattle, Home of the Seahawks), the main title card, and the main on end title sequence, which features spectacular still photos from NFL games.

Here are a couple of promotional clips that show a bit of the split screen work: